One problem in industrial molasses desugarization is the lack of a fast analytical method for process control. At the moment, control of the chromatographic production process is achieved by detecting refractive index and conductivity. However, since elution of some components takes place only in a narrowly defined time frame, the data gained are insufficient for effective online product quantification. Near-infrared (NIR) spectroscopy was applied to this process by development of a simple method for detection of betaine. Compared to chemometric models currently used, the developed method demonstrates the advantage of requiring only a small calibration set. Additionally, it can easily be transferred to other processes without further re-calibration. Based on the NIR spectrum of betaine, a characteristic peak in the spectrum could be assigned to the molasses compound betaine. A calibration was developed by using dissolved betaine in pure water. Afterwards, the calibration was tested for samples from a molasses desugarization process. The method was than successfully transferred to a complete chromatographic cycle of the industrial molasses desugarization process.